How to increase website Domain Authority

How to increase the domain authority of your website?

Today, Google takes more than 200 factors into account when determining the pecking order of a SERP. You may not be able to act on all of these levers, but do not neglect to optimize one of the most important ranking factors: domain authority, which corresponds to your website’s reputation.

The search engine uses your domain authority to ensure that you can provide quality content on a specific topic. You will have good domain authority if you do it right, and Google will boost your content rankings.


The domain authority is a score ranking SEO developed by Moz, a platform SEO. It predicts the ranking level of a site on the SERPs.

The criteria are:

  • the number of backlinks to your site
  • the quality of the sites on which these links are located.

Scores range from 1 to 100, with sites like FacebookAmazon, and Wikipedia scoring in the 80s and above. However, the DA (Domain Authority) is meant to be used as a comparison tool. Therefore, the goal is to generate better results than sites similar to yours, rather than obtaining a high score.

For example, for an e-commerce site that sells mugs, you should research the DA scores of other online stores selling mugs and look for ways to increase your score above theirs in order to appear in front of them within the SERPs. The more significant the gap between your AD and your competitors, the more successful your site will be. Your AD could increase or decrease without effort on your part or your competition due to changes in search engine algorithms and internet updates that may alter the way Moz calculates scores.


The domain authority scale is between 0 and 100. But knowing your score is not enough; you need to use the data wisely because it is much easier to improve your score from 15 to 35 than to go from 65 to 85.

  • A score between 0 and 10 is horrible.
  • A score of 0 to 25 is a brand new site that Google can have bad faith in.
  • 25-50 is a score related to pretty standard sites, which are not very large but deserve a lot of attention and have a prospect to stand out in their niche.
  • 50-100 is a score from a site that can be considered severe, possibly a source in a particular industry.


Sites containing many high-quality external links (Wikipedia, Google…) have full domain authority. Likewise, sites with fewer inbound links show a lower DA. If your website is entirely new, your score will start from 1. If you increase the number of external and inbound links, you have a chance to increase the domain authority quickly.

Create quality backlinks to direct users to your site

Buying and selling links or signing up in poor-quality directories will only reduce your SEO and domain authority. So be sure to create good-quality links.

Here are other effective link building strategies:

  • Internal links
  • Links to your content
  • The guest blogging
  • Contacts with influencers to test your products or services

Another factor to consider when building links is the difference between do-follow links and no-follow links. The do-follow is taken into account by the search engines when determining the rankings. Nofollow is not. When you work with another site to create backlinks using items of blogs guests or working with influencers, make sure they use the type of do-follow links to your site.

Create engaging content to encourage natural link building

The best way to have a powerful backlink is to build natural links. This happens when other sites link to yours without any effort on your part. You need to create high-quality content that people want to link to. To do this, you might consider creating explicit content such as blog posts on topics relevant to your primary audience, including images in your postsoptimizing your images by compressing them, and adding ” alt  ” text to ensure that ‘they will not slow down your site and they will be accessible to everyone.

call to action (CTA) engaging may also attract visitors to your content. It will encourage them to do more on your site, like posting comments, shopping, or subscribing to your mailing list.

Some additional techniques to increase website DA

The optimization of your site for devices mobile, optimizing the loading time of your pages work your SEO  ( sitemap XML, Google Search Console, secure website, etc.), and be active on social networks, are so many points you need to work on if you want to INCREASE OR IMPROVE your domain authority.

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