Some argue that SEO is a thing of the past and that search engines have evolved and adopted a completely autonomous algorithm. Let me prove you wrong …
Before even starting your SEO campaign and going headlong, it is important to be able to answer 3 questions:
- What is the main theme of your site?
- How dedicated are you to it?
Let’s start SEO advice without delay with the first tip …
1. Stick to one main theme
Of course, I wouldn’t want to force you to write all the time on the same subject. You can of course write whatever you like. However, it is important to have a consistent theme throughout your site. For example, marketing is a very general topic, online marketing is already more restricted. Fashion is very general, men’s fashion is more narrow… I think you have understood where I am going with this.
This step is crucial, a little keyword research with SEO software is necessary before you fully invest. It will allow you to find out about the average number of searches per month for one or more keywords.
2. Mention your keywords where necessary
Include your theme in your site title, domain name, description, keywords, different categories, page titles, and page content.
If you are using WordPress, you have the option to change these many settings within the tool.
3. Add links to internal pages of your site
Indeed, adding links to its own pages allows you to “strengthen” the architecture of your site. I like to use the analogy of the spider’s web: the more “woven” links there are, the stronger and more resistant the web will be. From a more practical point of view, this will allow your readers to learn more but also to stay longer on your site (called “Time On-Site”, one of the criteria used by Google), thus improving your relevance in the eyes. of Google.
4. Use permalinks that include your keywords
From a pragmatic point of view, a “clean” and neat permalink like this: https://example.com/11-conseils-SEO is much more attractive than a permalink like this: HTTP: // example .com / s5ytaPp, right?
The aesthetic aspect is not the only reason to take care of its permalinks.
A permalink summarizing in 2/3 words the theme of your page will greatly help Google find it and if indeed the keywords of both the page and the permalink match, Google will understand that you are a trusted site and as you go, this will allow you to climb the long climb to the coveted # 1 page of Google results.
5. Remove/compress any file slowing down your site
It is no longer a secret, the display time of a site is a criterion dear to Google. The faster your site is to display its pages, the more satisfied Google will be. This Google tool will allow you to evaluate the loading speed of your page and will give you an overall score out of 100.
So avoid adding photos of 10 MB each and remember to compress them to avoid any slowdown.
Of course, the same goes for GIFS, unnecessary plugins, etc.
6. Use keywords in your images
Include words that reflect your site’s theme in the image title, description, and alt attributes.
A relatively simple thing to do is rename the name of your images and add keywords to them. For example “SEO-advice.jpg” instead of “IMG_2102.jpg”.
7. Add links to sites with relevant content …
Adding links to external pages will allow you to consolidate your “web” again. It is preferable to make links towards sites having a certain reputation and having proven themselves. Indeed, these sites are already trusted sites for Google is usually found in 1 st page of results.
8.… And links from external sites to your site!
Out of all these tips, this one is # 1 in terms of importance.
In my opinion, and many hold the same opinion, getting links from external sites directing to your site is vital.
Ahrefs is an extremely useful (but paid) tool that will allow you to know the value of a website calculated by the “Domain Rating” or “DR”. The higher it is, the more the site is valued and referenced on Google. The challenge will be to get links to your site from these external sites. It might seem like impossible, but sometimes you just have to ask, be patient, and prove how relevant your site is.
The more links you get to your site, the more Google will understand that you are a relevant site and one that users can trust and read original and interesting content.
Sometimes some sites allow guest posts, so give it a try. 😉
9. Update your website frequently
Websites with regularly updated content are overwhelmingly higher ranked than those with the same content for some time.
Write articles, add photos, edit your text. Updating regularly will allow Google to take your site seriously because it shows them that your site is relevant and active.
10. Don’t change your domain name
Once created, your domain name should not be changed. Indeed, the age of your domain name is an additional criterion used by search engines. The older your domain name, the more Google will trust it, so be patient!
11. Write like a human
Yes, this advice may seem far-fetched but it is indeed essential!
So write what you like, put some emotion, some humor, some heart on it. Believe me, you may follow all of the previous 10 criteria, if ever you do not follow this one, your SEO campaign will not be of much use …
Here we have made the tour of the 11 main tips, however, there is a lot to learn about SEO for that, you can consult the mohsinbeg.website.