how to create quality backlinks


Creating quality ” link building ” backlinks is  essential for your site’s ranking on search engines. Building quality links from external sites to your site is a task in itself in your SEO strategies. For Google, the analysis of links that point to a site is one of the main criteria of relevance. Is your website mentioned and linked elsewhere on the web? This means that he has “good reputation” and that he is trustworthy. This reputation, which is also called authority, is influenced by one factor: the external links that point to your website. The more Google will trust your site and its content, the more it will highlight it in its search results.


The backlinks are therefore a fundamental element for SEO. The more quality backlinks you have, the better your site will be positioned in Google’s results.

Does your website have a good reputation with Google?


But how do you get quality backlinks? What are the best practices and the mistakes not to make to make the most of this opportunity?


In this article, we’ll answer the following questions:

  • What is a quality backlink?
  • Which strategies work best?



First of all, we invite you to consult our web marketing glossary if you do not know what a backlink is. The backlink is an inbound link, a hyperlink that usually points to the home page of its site. To estimate the popularity and the notoriety of a site, Google analyzes the number and the quality of the links which point towards this site. The quality of your inbound links depends on several criteria including:


  • the relevance of the links: the targeted content coming from a content logically linked with that your website
  • with good domain authority : they come from sites that are well regarded and referenced by Google
  • diversified links: they come from different sources (blogs, directories, press)
  • with a good semantic anchor : the text used to point to your site is consistent and varied

The equation seems pretty simple: backlink = relevance + domain authority + diverse links. However, it turns out that inbound links are more complex than you think. Now let’s move on to the 5 most effective strategies for linkbulding. Be aware that there are many more, but we limited ourselves to 5.

5 best practices to implement for effective quality backlinks

Here are 5 good alternative practices that you can easily implement and which will bring you much better results:

Why does Google consider infographics to be a great quality backlink? Infographics are currently one of the most effective ways to encourage Internet sharing and therefore backlinking . They have become extremely popular with a large audience on the web.


They offer a visual scheme that combines colors, tables, graphics and icons that are more often readable than a long explanatory paragraph. Infographics change complex data into a visual representation that is pleasant and engaging to read.


That said, before you publish your infographic, it’s important that you spend some time researching your content strategy , developing it, and creating your infographic. A poor quality infographic generates little traffic and shares.


To help you get a strong backlink for your website, also don’t underestimate the blurb that includes one or more words you want to target. So your infographic will be a great source for backlinks. In addition, you will get a better chance of ranking your site well.


You can’t predict when a social media crisis may arise, but you can control its impacts with proper preparation.

Have you noticed that some articles have additional resources, recommended in the text or in a “Learn more” section?

These links embedded in the text of an article are called contextual links. Search engines often perceive contextual links to be closely related to the content… especially with the dominant keywords on the page. Internal contextual links use text links from a page to target pages within the same site that provide additional or additional information about the keyword or keyword phrase named in the contextual link. Ultimately, being featured in the “Learn More” sections is extremely valuable to your SEO performance.


Many SEO specialists use contextual links to increase their site’s PageRank (PR) and search engine ranking. You can find contextual links by looking for articles that are related to the content you are promoting and that already have a “Learn More” section.


As long as a contextual link is only used to promote a site, even a paid one, the contextual link can generate some income. However, the webmaster who places contextual links must be careful that the links do not target sites on the blacklist of engines or that they do not join a system of link farms.

Brian Dean of Backlinko invented the Skyscraper method saying: 

What you do [with the Skyscraper Method] is find the tallest “skyscraper” in your space… and climb 20 stories to the top.

(Free translation)

To obtain this result, therefore rely on various criteria, namely:

  • Longer, more detailed, more relevant content …
  • Build quality external links from lots of authority sites.
  • Measure the ratio of the number of visits to the article compared to the number of impressions. In other words, the click-through rate on your SEO content.


Now, let’s take a look at the three separate steps to designing the Skyscraper Method.

First, do some web research using the keyword you want to optimize. By looking at the results for your industry that appear on the first page, you need to dig and analyze the backlinks of your competitors. If you are short on time, it is possible to use SEO tools that bring together the research work. Even if these tools facilitate the task, the judgment of the SEO expert will have to be done by sorting the quality of the links in question. However, we can conclude that the content of the first three results of the first page is often well structured on the technical side of SEO and we can take inspiration from that.

This is the first step.


Then, keep in mind what Brian Dean said above: the content produced must be greater than the power of 10 of what already exists on the web. He recommends improving these four aspects:

  • Length: If an article has 25 tips, make one with 30 tips;
  • Up-to-date: Check the article you are viewing for outdated information. Otherwise, do some research to find recent content. Update it with pictures, screenshots, info, etc. most recent;
  • Visual: An article is not just words, add images, screenshots and care for the aesthetic of the presentation;
  • Rigor  : Add relevant details to your text that can be useful to the reader instead of making an enumerative article.


Finally, email authority sites  to promote your “Skyscraper” content. It is at this stage that you must demonstrate the seriousness of your approach while demonstrating the quality of your work. It is not a question of “spamming” their site (there are already enough of them like that on the Web), but of strongly promoting the importance of a well supported research to create an added value to theirs.


What are the best SEO method practices for 2021?


Two major trends are observed in 2020: voice search and promotional video.


Why not tailor your content by leveraging voice search to bring out the desired expression of your content? Indeed, voice search is increasingly considered in SEO practices to rank at the top of the results on Google. Even the well-known SEMrush tool makes it part of these revealing statistics. 70% of responses from voice searches occupy a SERP feature, and 60% of them return a Featured Snippet.

The second point is to focus on the notion of “best content” that Brian Dean describes in his method. By setting aside the editorial and SEO side, video represents an excellent source of backlinks. Just think about recycling the content of your most popular blog post to make it an interactive YouTube video link. We can therefore retain that the integration of video as well as voice search are points to be considered in current SEO practices.


Let’s move on to our next strategy …

As you can see, there are several strategies for bonding online. Many people sometimes underestimate the power of the search engine results page (SERP). By doing a keyword search, the results obtained on the first page will be displayed according to the content most relevant to your query.


After you get your results, you can rank based on a metric you want to analyze. Take, for example, using the SERP tool to find content inspiration for the tourism and adventure travel industry. You can use different Boolean operators for your query:

inurl: submission-guidelines + adventure travel,

inurl: write for us + the preparation steps

preparation + guestpost + travel

choose + backpack

Several tools or extensions can be downloaded to your browser in order to sort the results of the SERP tool. So you can spot opportunities to write in a blog that accept external collaborations.


Instead, consider increasing the number of links in your strategic planning based on your industry. SEO is no easy task, but the more your mindset shifts towards relevance of links instead of abundance, the more recognition your search engine optimization efforts will be. Also, don’t forget to geolocate your content based on the places where you offer your products or services.

As we have just seen, the strategies to create quality backlinks take time and energy. By making good use of the tools available on the web and also using good judgment in your planning, you will be able to provide your readers with quality content that will meet their expectations. Do not hesitate to contact our web marketing agency  to guide you in starting your next backlink creation campaign. We will be happy to answer your questions and provide exceptional service to make your business to the top.

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