Google Discover

What is Google Discover?

Is your business having some success with Google Discover? Still not sure what Google Discover is and how to use it? Discover has a high click-through rate and can drive significant traffic to your website. This article will explain what Discover is, how to access it, and how to optimize your content through a web marketing strategy to appear there.

WHAT IS GOOGLE DISCOVER?

Google Discover is a feature of the Google app on Android and iOS that provides a stream of content relevant to your interests. Google uses the information it knows about you to present you with personalized content. For example, it checks Gmail and Google Calendar for important events. It also uses your search history to detect what interests you. The service also takes your position into account to calculate travel times but also to suggest local events. Other Google services, like YouTube, also play an essential role.

Like many Google products(check new article google discovery ads), Discover has undergone several name changes. The feature was first known as Google Now, which debuted in 2012. It provided information in the form of Google Now cards, each of which provided a sound snippet. So, for example, if you ordered a package and received a tracking number in your Gmail account, Google Now would provide tracking information on a map without you having to search for it. Over time, Google kept the feature alive but slowly stopped calling it Google Now in favor of “Google Feed” and then known today as “Google Discover.”

HOW DO I ACCESS GOOGLE DISCOVER?

The Google app is installed by default on virtually all Android devices, and there’s a good chance you will have it on your iPhone or iPad as well. Install it from Google Play or the App Store, then sign in with your Google account if you don’t already have it.

To take a look at Google Discover, open the Google app. Below the search bar, you’ll see a list of Google articles on the Discover (Android) or Home (iOS) tab. These are articles that Google says interests you. It is based on what you search on Google, watches on YouTube, and other factors.

WHAT DOES DISCOVER USERS THINK?

While Google makes it relatively easy for people to submit comments on what they like and don’t like (asking if notifications are helpful or if they shouldn’t be displayed again), some don’t. Not found many benefits from this service. Here are some commonly encountered issues:

  • If Discover finds out you’re looking for a product, like a camera, for example, they might send you a notice posted four years ago. It might benefit websites (by generating traffic), but it’s not useful for someone looking for the latest news.
  • If someone searches for a topic on an ad hoc basis, they may start to see more content around that topic, even if they are no longer interested. If you do not want to update their interests in the Google app settings, it may take a while for Discover to change their habits.
  • This brings us to the customization of settings in general. If you’re not the type to define your interests from the start, it will likely take a long time for Discover to provide you with relevant and exciting information.
  • Also, because people change interests often, Discover may work better if you update your interests from time to time. Otherwise, it will serve you information that you are no longer very fond of.

Although Discover is still in development (and some still prefer channels like Twitter, Reddit, etc., for their “feeds”), people are using it. In addition, Google will send notifications about the content directly to users. So it would be best if you thought about how to appear prominently on Discover.

HOW TO OPTIMIZE YOUR CONTENT FOR GOOGLE DISCOVER?

In some cases, Google Discover can generate even more traffic than Google search. So let’s take a look at how you can optimize your site, big or small, for Discover. SEO doesn’t play as significant a role for Discover as it does for traditional search. However, many rules still apply. Is your site already optimized for traditional Google search? You should be on your way to Discover! Let’s take a look at the best practices for appearing in Discover.

Create engaging, useful, and lasting content

Google Discover doesn’t just show current content, and it delivers great content for people. This means that you can use both new and old content from your website. Although people love the latest information, they also develop new hobbies, enjoy discovering new places, and much more. So many subjects that they want to see on Discover. While the goal of content is to last, you should review your texts regularly to make sure they are still relevant.

Make sure your pages are trustworthy.

Make sure your site and its content are trustworthy. To get started, you need to secure your site by switching to HTTPS (if you haven’t already). Not having HTTPS in your URLs could be a red flag for your visitors. Additionally, suppose you have content on your pages that is insecure (such as an image file that is HTTP). In that case, Google may still consider your page insecure, which could negatively impact your SEO. On the content side, you need to make sure to include dates, contact information, links to your social networks, links to an about page, etc., to strengthen your site’s credibility.

Use high-quality images and videos.

Pages with high-quality images or videos perform best in Discover. Make sure your images are compressed, have a descriptive filename and alt text. It’s also a good idea to include a relevant caption to help visitors (and Google) understand the meaning of the image or video.

Index your pages

It might sound like a no-brainer, but indexing your pages is an essential step to appearing in Discover. This means making sure Google can crawl your most important pages and consider what users would find most interesting.

Ask someone to interact with your content.

In general, someone is likely to get content from your site in Discover if they’ve already interacted with your site in some way. So use all of your marketing channels to reach and engage your audience. This will make them much more likely to see your content in Discover. You can do this through SEO, paid to advertise, email campaigns, social media, etc.

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